About Us

One of the Most Strategic units within the Group, we diversify the automotive services portfolio by offering various leading allied products and services. With a portfolio of world-renowned brands like TOTAL Lubricants, CEAT tires, AMARON batteries, FORTRON automotive treatments, X-Cool heat control films, we cater to over 600 dealers and have established a commendable market presence in the UAE.

AW Rostamani

We don't just sell products on behalf of the manufacturers we represent. We enhance their reach, provide aftermarket services, manage inventories, optimize processes; all of which creates value for manufacturers and customers. We take away the complexity from the business & ensure smooth operations; for the brands we represent.

At AWR trading, we believe in enhancing a brand's exposure in the market & giving it an edge in terms of penetration, speed & efficiency. It's great doing business when you have a reliable, trusted & well-established distribution partner who knows the market well. Our brand portfolio is a testament to our capabilities and strengths. While we take pride in what we do, we are always open to learn, adapt, grow and to take the brands that we represent to newer heights.

Our Brands

Total Energy Amaron Powerzone CEAT Fortron Xcool

Brand Showroom

Our brand showroom gives you the opportunity to witness our brand portfolio, physically. Besides being able to touch and feel the products that we offer, you can also avail services like window tinting, paint protection and car sanitization. Whether you are an end user or an automotive dealer, we invite you to come and experience our showroom and we can discuss business, over a cup of coffee.

Our Services


Choose from a wide range of X-cool automotive films and get your installation done from our well-trained installers.

Paint Protection

Whether you wish to go for regular or ceramic coating, we offer the complete range. Pick the product you like and our experts will ensure a seamless application, for best results.

Car Sanitization

Ozone sanitization which kills 99.9% of bacteria & germs in just 15 minutes. It also eliminates bad odor and disinfects AC ducts and vents.

Interior Detailing

Interior car detailing is concerned with the appearance of the vehicle on the inside. Get your car's interior back to factor-like condition with our specialized auto detailing products.

Exterior Detailing

Detailing your car's exterior involves more than just washing it. We'll make your vehicle look like new once again with our professional exterior detailing products and services.

Headlight Restoration

Fortron's Headlight restoration is the best and economical way of restoring the 'newness' of your car's exterior compared to buying new lenses.

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